Brian Rundell
Vice President of eCommerce
I lead eCommerce teams, grow channels, and work through the problems that get in the way.
At Crestview Collection and Porch View Home, I lead B2B sales and channel growth and B2C initiatives, with responsibility for people, forecasting, budgets, and P&L.
This is where I share my approach to the work, along with the custom dashboards, automation, AI experiments, and product ideas I am building.
Leading the team.
Staying close to the work.
in digital commerce
marketplace portfolio experience
teams, forecasts, and P&L
How I approach the work
Understand what is driving the result.
A channel number is only the start of the conversation. I look at inventory, product content, advertising, and fulfillment before asking the team to change direction.
Develop the team and make the priority clear.
I hire, coach, and develop the eCommerce team. Setting priorities also means working with sales, marketing, operations, finance, and technology so the next step is clear across departments.
Make new technology useful to people.
I also lead AI work across the company, from department use cases to testing and adoption. I want people to know where a tool helps, where it falls short, and who checks the result.
My experience includes marketplace portfolios, distribution operations, and building an eCommerce website. That background keeps commercial decisions connected to what the team can deliver.
More about meSelected Work / eCommerce Intelligence & Decision Systems
A report should make
the next decision clearer.
A sales number rarely tells the whole story. I look at inventory, advertising, fulfillment, and catalog health alongside it. When the numbers disagree, I check the source before asking the team to act.
Read the case study
Personal project / Agent Command Center
Less time retracing
the conversation.
Research, drafts, and decisions can end up in different places. I am developing a private workspace that keeps the context with the task, makes the work reviewable, and leaves the next decision visible.
This is separate from my employer's systems. The image shows an illustrative view, not live work.
Read about the project
Notes from the work
My perspective on marketplace operations, reporting, product data, and practical automation.
Read the Lab