Explain the priority
A team needs to know why something matters, not just that it is urgent. I connect the task to the customer, the channel, and the business decision behind it.
I learned eCommerce by doing the work.
My experience spans more than 20 years, from inventory, fulfillment, customer service, and marketplaces to leading teams, managing forecasts and P&L, and building reporting for executives. The operating details still matter to me because they determine whether a customer promise gets kept.
I enjoy the point where a problem starts to make sense: a number that does not reconcile, a process that keeps breaking, or a tool the team has stopped trusting. I like tracing the issue back to its source, working it through with the people closest to it, and seeing the fix hold up in daily use.
Leading the team and staying close to the details.
I lead eCommerce for Crestview Collection and Porch View Home, with responsibility for B2B sales and channel growth and B2C initiatives. I hire, coach, and develop the eCommerce team, set priorities, and manage forecasting, budgets, and P&L.
I contribute to management decisions about company growth and direction, working across sales, marketing, operations, finance, and technology. A channel opportunity has to make sense alongside profitability, inventory, and what the company can deliver.
I stay involved when the work crosses departments: a product record that does not agree across systems, an inventory issue, or a report that leaves the next decision unclear. The goal is to find the cause, agree who owns the fix, and make sure it holds up in daily use.
What I ask of myself as a leader.
Read my Working Principles.Make room for the details
The person working through a feed, an order exception, or a catalog issue often sees something a summary misses. I want that context in the conversation.
Keep the next step clear
A useful review ends with a decision, an owner, or a question we know how to answer. Otherwise we are likely to have the same conversation again.
eCommerce + Technology
Build around the work, not the tool.
I design and build custom dashboards and connect data from systems such as NetSuite and Salsify. Departments need a shared view of sales, inventory, channel performance, and the issues that need attention, not another set of numbers to reconcile.
AI and automation are part of that toolkit. I work with departments to identify a useful task, build and test the approach, and help people adopt it. A promising output is not enough: someone still needs to check the result and own the next step.
Examples of how I think and build.
These case studies and product ideas show the kinds of problems I like to work on.
eCommerce Intelligence & Decision Systems
How I review sales, inventory, advertising, and catalog health to make reporting useful for decisions.
View case studyAgent Command Center
A private workspace I am building to keep research, review, decisions, and follow-up together.
View case study