Resume

Senior Director of eCommerce with 20+ years across marketplace, B2B, and DTC eCommerce.

My experience spans team leadership, P&L responsibility, forecasting, product data, marketplace execution, reporting, and the systems that support the work.

Executive Summary

eCommerce leadership grounded in operations.

Over more than 20 years in eCommerce, I have worked across marketplace, B2B, and direct-to-consumer channels in roles that connect business priorities to daily execution.

The work has included team leadership, sales and budget forecasting, inventory analysis, product data governance, executive reporting, marketplace operations, and practical technology implementation.

Leadership

Senior Director of eCommerce

Cross-functional team leadership

P&L responsibility

Forecasting and budget visibility

Team priorities and operating cadence

Executive communication

eCommerce Experience

Marketplace, B2B, and DTC eCommerce

Channel planning

Product data governance

Inventory and assortment analysis

Distribution and operations awareness

Digital growth programs

Technology and Systems

Tools connected to the work they support.

eCommerce platforms

Shopify - DTC eCommerce and storefront operations

Magento - eCommerce storefront systems

Marketplace platforms - Marketplace channel operations

DTC websites - Direct-to-consumer storefront operations

Business systems and product data

NetSuite - ERP, inventory, order, and operational data

Salsify - Product information management and channel readiness

Salesforce - CRM and customer or business process data

Marketplace integrations - Connecting channel data and workflows

Analytics and marketing

Power BI - Executive reporting and KPI review

Google Analytics - Website and customer behavior analysis

Google Ads - Digital marketing performance

Tools I use to build

Next.js + TypeScript - Personal website and digital product development

React + Tailwind - Interface development for personal builds

MDX - Structured Lab and article content

Static export + Cloudflare Pages - Deployable public-site architecture

Business Intelligence

Executive and operating dashboards

eCommerce performance reporting

KPI definitions and measurement

Sales and budget forecasting

Context for leadership decisions

Weekly and monthly reviews

Executive Reporting

Executive performance reporting

Board and leadership presentations

Sales and budget reviews

Marketplace performance reviews

Inventory and assortment visibility

Clear owners and follow-up

Marketplace Experience

Wayfair

Amazon

Walmart

Target

Beyond / Overstock

Lamps Plus

Ashley

Kohl's

Home Depot

Pier 1

Houzz

Spreetail

eBay

Shopify and DTC websites

Selected Accomplishments

Selected accomplishments from earlier roles.

These results show the range of businesses, teams, and operating work I have led. They do not describe current-employer performance.

$85M+ marketplace portfolio experience

150% first-year revenue growth in a prior Director role

120% first-year marketplace growth in a prior role

Built an eCommerce website generating more than $1M within 14 months

Led a 60,000-square-foot distribution center with full P&L responsibility

Implemented eCommerce, product-data, reporting, and marketplace systems across multiple roles

Selected Work

Related case studies.

A closer look at how I approach reporting, eCommerce systems, and product ideas.

eCommerce Intelligence & Decision Systems

How I connect eCommerce performance, operating context, ownership, and follow-through in a review.

View case study

BHB Commerce

A separate place where I develop practical ideas for eCommerce strategy, marketplace work, and reporting.

View case study

BrightLimits

A mobile product idea showing consumer product thinking and family-focused UX.

View case study