eCommerce Intelligence & Decision Systems
How I review sales, inventory, advertising, and catalog health to make reporting useful for decisions.
View case studyThe work I've led and what I've learned.
20+ years across marketplace, B2B, and B2C eCommerce, connecting sales and channel growth with team leadership, operations, forecasting, budgets, and P&L. I also build custom dashboards and practical automation, including AI tools that support the work rather than replace ownership.
Vice President of eCommerce, Crestview Collection
I lead eCommerce across Crestview Collection and Porch View Home. My responsibilities span commercial growth, people development, and management decisions about the company's direction. I stay close to operations and build tools when they help departments work from the same information.
Growth and people
Lead B2B sales and channel growth and B2C initiatives, balancing opportunities with profitability, inventory, and operational capacity. Hire, coach, and develop the eCommerce team, set priorities, and manage forecasting, budgets, and P&L.
Company direction and operations
Contribute to management decisions on company growth and direction across sales, marketing, operations, finance, and technology. Resolve recurring operational problems, establish ownership, and improve how work moves between departments.
Custom systems and practical AI
Design and build custom dashboards and connect NetSuite and Salsify data so departments have a shared view of sales, inventory, and channel performance. Lead AI and automation efforts from business needs through building, testing, and adoption, with human review.
Representative work
Built connected reporting across sales, advertising, operations, product performance, and catalog health, with consistent measures and source checks
Built daily fulfillment visibility and recurring leadership reviews that bring exceptions, context, owners, and follow-up together
Connected ERP, marketplace, and product data through repeatable refreshes and validation instead of relying on one-off exports
Developed sales-enablement and product-content tools shaped around how teams manage assortments and channel readiness
Used marketplace and customer analysis to get past headline metrics and focus partner and team conversations on specific fixes
Organized AI use cases across departments, prioritized practical work, tested outputs, and helped teams adopt tools with human review and clear ownership
Turned repeatable AI work into reusable skills and checks so useful approaches can be taught and verified
Selected Accomplishments
Selected accomplishments from earlier roles.
These results show the range of businesses, teams, and operating work I have led. They do not describe current-employer performance.
$85M+ marketplace portfolio experience
150% first-year revenue growth in a prior Director role
120% first-year revenue growth in a prior role
Built an eCommerce website generating more than $1M within 14 months
Led a 60,000-square-foot distribution center with full P&L responsibility
Implemented eCommerce, product-data, reporting, and marketplace systems across multiple roles
Leadership
Vice President of eCommerce
Cross-functional team leadership
Hiring, coaching, and team development
P&L responsibility
Forecasting and budget visibility
Team priorities and recurring reviews
Executive communication
eCommerce Experience
Marketplace, B2B, and B2C eCommerce
Channel planning
Product data governance
Inventory and assortment analysis
Distribution and operations awareness
Digital growth programs
Email marketing
The systems I work with.
eCommerce platforms
Shopify - B2C eCommerce and storefront operations
Magento - eCommerce storefront systems
WordPress - Website content and publishing
Marketplace platforms - Marketplace channel operations
B2C websites - Consumer storefront operations
Business systems and product data
NetSuite - ERP, inventory, order, and operational data
Salsify - Product information management and channel readiness
Radial OMS - Order management and fulfillment workflows
Rithum - Marketplace onboarding and channel operations
Salesforce - CRM and customer or business process data
Marketplace integrations - Connecting channel data and workflows
Analytics, AI, and automation
Custom dashboards - Purpose-built reporting for departments, executives, and recurring decisions
Power Automate - Scheduled data and recurring workflow automation
Claude and Codex - Research, building, and independent review of AI-assisted work
AI-assisted research and review - Faster synthesis, structured review, and accountable follow-through
Reusable AI skills - Documented business rules, workflows, and verification steps
SharePoint - Internal reporting and controlled team access
Google Analytics - Website and customer behavior analysis
Google Ads - Digital marketing performance
Klaviyo - Email marketing and customer communications
Data and internal tools
Python and SQL - Data cleaning, analysis, reporting, and validation
HTML, CSS, and JavaScript - Browser-based dashboards and internal tools
CSV and SFTP - Repeatable product-data and reporting file workflows
Tools I use to build
Next.js + TypeScript - Personal website and digital product development
React + Tailwind - Interface development for personal builds
MDX - Structured Lab and article content
Static export + Cloudflare Pages - Deployable public-site architecture
Business Intelligence
Executive and operating dashboards
eCommerce performance reporting
KPI definitions and measurement
Sales and budget forecasting
Context for leadership decisions
Weekly and monthly reviews
Executive Reporting
Executive performance reporting
Board and leadership presentations
Sales and budget reviews
Marketplace performance reviews
Inventory and assortment visibility
Clear owners and follow-up
Marketplace Experience
Wayfair
Amazon
Walmart
Target
Beyond / Overstock
Lamps Plus
Ashley
Kohl's
Home Depot
Pier 1
Spreetail
eBay
Shopify and B2C websites
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